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Frizz-Ease 3-Day Straight is new semi-permanent solution.
January 25, 2011
By: TOM BRANNA
Editor
John Frieda Hair Care has launched what it is calling the “first at-home answer” to semi-permanent straightening: Frizz-Ease 3-Day Straight semi-permanent styling spray. The new semi-permanent straightening solution, which retails for $9.99, gives women with coarse, curly hair at-home access to the benefits of salon straightening treatments by harnessing the power of keratin protein. According to Harry Josh, John Frieda’s international creative consultant, Frizz-Ease “makes the same benefi...
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